CAPREIT

  • Marketing Coordinator

    Job Location CA-QC-Montreal
    Posted Date 1 month ago(1 month ago)
    ID
    2018-2444
    Job Type
    Full Time/Temps plein
    Number of Positions
    1
    Job Industry
    Advertising and Marketing
    Career Level
    Experienced
    Postal Code
    H2Y 1T9
  • Job Description (EN)

    Responsibilities:

    • Co-ordinate and make decisions for traditional and online advertising:
      • Online:
        • Negotiate contracts with Internet listings services and carry out quality control tests of auto posting services.
        • Place ads on social media channels via dedicated social tools like Facebook ads manager.
        • Design, setup and monitor Google AdWords campaigns to maximize return on Investment
        • Monitor and maintain online content such as photo, video and text on our website and on social channels like google my business and other online resources.
        • Execute SEO strategies, mainly by improving and testing content effectiveness (A/B testing)
      • Traditional
        • Coordinate with print, radio and other traditional media vendors to ensure ad bookings are made before cut-off deadlines and return maximum ROI while staying in line with budget.
        • Ensure all orders are created in our systems and monitor vendor accounts for any accountancy discrepancies.
    • Act as key resource for local operations team regarding marketing.
      • Perform monthly calls with operations managers
      • Provide them with campaign results and market analysis by using the provided analytical tools
      • Ensure that all spend is in line budget
    • Content creation:
      • Be able to design content for online and Print (small and large scale such as signage) campaigns using Adobe CC suite
      • Proof read all French and English content to guarantee the quality and produced content
      • Coordinate with vendors such as photographers, video producers etc.
      • Be able yourself to take pics and other types of content and do post production of these (Photoshop)
      • Guarantee the brand image consistency across Quebec buildings
    • Monitor Social Media channels and reply to prospective tenant email inquiries.
    • Enhance marketing automation tactics, with the “1 to 1” marketing and conversion improvement as your focus.
    • Explore and obtain information on all prospective print and online/offline sources.
    • Troubleshoot payments on credit and liaise with vendors regarding A/P invoice problems and queries.
    • Other duties & assignments as reasonably directed from time to time.

     

    Requirements:

    • Min 3 years’ experience in marketing with emphasis on digital and social media marketing
    • Experience with Facebook business and Ad manager.
    • Experience with Google adwords.
    • Experience with traditional media and printing.
    • Must be available to travel (Toronto and Quebec City) approx. 20% of the time
    • Bilingual French/English
    • Good interpersonal skills and team worker
    • Good knowledge of the Microsoft office suite.
    • Facebook and adwords certifications a bonus
    • Experience with Salesforce and asset
    • Experience with SAP an asset
    • Knowledge of XML coding an asset
    • Experience with marketing automation tool an asset

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