Title: Manager of Marketing Strategy

Reports to: Senior Director, Marketing

Position Summary: The Manager of Marketing Strategy is a pivotal role responsible for developing and executing innovative marketing strategies that drive occupancy, revenue, and brand excellence across CAPREIT’s extensive portfolio of residential properties. This individual combines a deep understanding of market dynamics, targeted demographics, and modern marketing practices with a creative vision to elevate CAPREIT’s or building specific brand in a competitive marketplace.

In this role, the Manager will act as a brand steward, championing bold, customer-centric campaigns that resonate with diverse audiences and differentiate CAPREIT from competitors.

Collaborating with the Associate Director of Property Marketing, the Senior Digital Marketing Manager, and external creative partners, this leader will ensure that marketing initiatives are both data-driven and highly engaging.

The ideal candidate is a dynamic and creative strategist with expertise in modern marketing practices, a strong analytical mindset, and the ability to inspire cross-functional teams to achieve ambitious brand and business goals in a fast-paced and competitive environment.

Key Responsibilities:

     Strategic Marketing Leadership

• Stay current with industry trends, emerging technologies, and best practices in marketing to continually innovate and improve our marketing efforts.
• Conduct market research and analysis to identify trends, consumer preferences, building specific demographics and competitive landscape within the apartment rental market.
• Develop and champion innovative marketing strategies and campaigns that elevate CAPREIT’s brand presence in the market, emphasizing creativity, storytelling, and engagement.
• Ensure marketing strategies and campaigns align with pricing and customer care initiatives.
• Translate high-level brand visions into actionable campaigns that resonate with diverse audiences, incorporating cutting-edge techniques used across industries.
• Identify opportunities for CAPREIT to stand out in a competitive market through bold, brand-forward initiatives, blending traditional and emerging marketing methods.
• Collaborate with the Associate Director of Property Marketing, the Senior Digital Marketing Manager, and other stakeholders to align campaigns across all channels.
• Partner with cross-functional teams to optimize marketing efforts based on operational priorities and market conditions.
• Campaign Management and Optimization
• Drive the creative development and execution of integrated marketing campaigns, leveraging storytelling and audience insights to connect emotionally with prospective tenants to drive lead generation and occupancy.
• Act as a brand steward, ensuring campaigns are tailored to regional and property-specific needs while pushing boundaries to capture market attention.
• Collaborate with creative agencies and internal stakeholders to produce high-quality, impactful marketing materials, from concept to execution.
• Identify key market drivers and leverage them to design effective marketing campaigns.
• Monitor key performance indicators (KPIs) such as website traffic, lead conversion rates, and cost-per-lead to measure success and identify opportunities for improvement.

Digital and Performance Marketing

• Collaborate with the Senior Digital Marketing Manager to enhance the performance of digital channels, including paid media, SEO, and social media.
• Use data analytics and market insights to inform decisions and optimize marketing spend for maximum ROI.
• Stay current with digital marketing trends to ensure CAPREIT remains competitive in its approach.

Leadership and Collaboration

• Leverage expertise gained in agency settings or similar environments to foster innovation and collaboration across cross-functional teams.
• Guide internal and external creative partners to deliver campaigns that achieve both brand-building and lead-generation objectives.
• Advocate for a customer-first mindset, ensuring marketing efforts prioritize resident needs and community-building through a creative lens.
• Mentor and guide team members, including the Associate Director and digital marketing staff, to build skills and enhance collaboration.
• Act as a liaison between marketing, pricing, and customer care teams to ensure strategies are interconnected and mutually supportive.
• Support the Senior Director of Marketing with long-term strategic planning and organizational initiatives.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:

• 5+ years in marketing, with experience in a brand agency or managing agency relationships with a strong focus on digital and performance marketing.
• Demonstrated ability to collaborate with agencies to deliver high-impact, cross-channel marketing campaigns.
• Proven track record of designing and managing successful marketing campaigns.
• Experience in a leadership role within a property management, real estate, or similarly dynamic industry is preferred. 

Technical Skills:

• Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads Manager, SEO tools).
• Strong analytical skills, with the ability to interpret data and drive decisions.
• Familiarity with CRM systems and marketing automation platforms is a plus.
• Leadership Abilities:
• Excellent communication and interpersonal skills to foster collaboration and alignment.
• Ability to mentor and develop team members.

Key Competencies:

• Strategic thinking with a strong business acumen.
• Ability to balance short-term results with long-term growth initiatives.
• Collaborative and adaptable, with a focus on fostering cross-functional teamwork.
• Results-oriented with a proactive approach to problem-solving.