• Sr. Manager Digital Marketing

    Job Location CA-ON-Toronto
    Posted Date 2 months ago(4/22/2019 2:02 PM)
    Number of Positions
    Job Industry
    Advertising and Marketing
    Career Level
    Postal Code
    M5E 1W1
  • Job Description (EN)

    Position Summary: 
    This role is responsible for the development and implementation of the organizational digital marketing strategy.  Working in a fast-paced and dynamic environment, this performance-oriented role encourages the incumbent to think out-side-the box to deliver great work and new ideas and practices to help CAPREIT achieve industry leadership.
    - Lead the development of the digital marketing strategy, overseeing implementation and performance
    - Implementation, usage promotion, and management of digital martech solutions
    - Development and management of organizational websites inclusive of hosting and domain management.
    - Oversee the development of website traffic dashboards and identify trends and insight to support a deeper understanding of channel attribution to optimize channel mix and cost effectiveness.
    - Development, management and analysis of social media strategy, channels and content calendars across the organization.
    - Work collaboratively with Regional Marketing Managers to create best practice, paid social media campaigns, providing guidance, recommendation and new models for test and learn optimizations.
    - Development of AI and machine learning practices and models for market testing and optimization.
    - Work collaboratively with Innovations team to develop and manage one view of the customer, data pathways and algorithms needed for marketing insights and initiatives.
    - Management of evergreen SEO and SEM across the organization ensuring proper tagging and optimization to achieve campaign ROI
    - Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across campaigns and initiatives
    - Build and manage relationships with external vendors as needed.
    - Update job knowledge by participating in educational opportunities and industry related seminars.
    - Accept other tasks and new requests as required to add value to job and contribute to achieving organizational goals.
    - Post-secondary education in Marketing or Business, with a certification in Google Marketing and/or web development preferred;
    - 5-7 years experience in building and leading digital marketing channels and initiatives for an organization;
    - Proficiency in SEO/SEM required
    - Expertise across the full Google Stack and familiarity with other Martech Tools (including but not limited to; CMS, CRM, etc.) and their implementation.
    - A strategic and creative mindset with proven experience in assessing and drawing insights from business data, research studies and campaign analytics to optimize performance and execute innovative opportunities.
    - Strong understanding of the complexities of the digital landscape and how to optimize emerging digital marketing trends and tactics.
    - Demonstrated leadership capabilities with ability to partner and collaborate effectively with leaders, stakeholders and cross-functional teams.
    - Able to build relationships and interact confidently across all levels of an organization and across various stakeholder groups;
    - Project management experience and ability to manage multiple projects and priorities concurrently.
    - Excellent communications skills and the ability to distill complex digital concepts and information into a digestible format.


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